Drag Phở the Win Identity
The logo for Drag Phở the Win had to exude fun, camp, and excitement, while also nodding to its ties to Vietnamese culture. I used and altered two typefaces to showcase drag’s campyness with a typeface that reflects typical Vietnamese signage that captured the drag brunch’s fierce competition style show.
Posters
I designed the posters to showcase the excitement of the event, using photos of drag queens in mid-action instead of typical portrait shots. The arrangement of the performers’ photos were varied to create a dynamic layout for every poster. I used comic book elements as a nod to the competitive lipsync battles. Variations of the posters were designed for use on Instagram and Eventbrite.
The design concept of the latest poster was changed due to the nature of photos provided thus the look reflected more typical drag brunch posters.