Drag Phở the Win Identity
The logo for Drag Phở the Win had to exude fun, camp, and excitement, while also nodding to its ties to Vietnamese culture. I used and altered two typefaces to showcase drag’s campyness with a typeface that reflects typical Vietnamese signage that captured the drag brunch’s fierce competition style show.
Posters
I designed the posters to showcase the excitement of the event, using photos of drag queens in mid-action instead of typical portrait shots. The arrangement of the performers’ photos were varied to create a dynamic layout for every poster. I used comic book elements as a nod to the competitive lipsync battles. The poster design needed to maintain a consistent look for each event to gain familiarity and recognition. Variations of the posters were designed for use on Instagram and Eventbrite. The design of the poster was changed for a more updated and elevated look while retaining some of the comic-like elements.
